In a time of recession the serious companies do not cut their advertising budgets- on contrary they increase it to preserve their marketing positions, according experts’ analysis. For example, most often is cited the economic research of McGraw-Hill, carried out with 600 companies in the period of 1980 – 1985 year. The conclusion was that those companies that have not stopped investing in advertising in a time of recession during 1981 -1982, later increased in sales with 256 % comparing to their competitors.
Source: Darik Radio, data source- article in Financial Times
SET YOUR WATCH!
THE EVENT remains focused on the importance of the visual communications and itsvalue for the business, educational and professional development, raising the standards and quality of advertising, design and the practice.
THE VISITORS are more than 2500 per day, including leading marketing and PR agencies, recognized Advertisers. Over 80 % of them visit the Expo to investigate the new products and services.
THE VENUE is in the very centre of Sofia – National Palace of Culture, 1 Bulgaria sq.
Period – 04-07 October 2010
01-03 October 2010 - build up and arranging stands
Official opening - 04.10.2010, at 10.00 o’clock
08 October 2010 – dismounting of stands
Working Time
For Exhibitors: 9.00-19.00
For Visitors: 10.00 -18.30
back top
